If you’ve been eyeing the Sony FX3 for your next professional video projector just wondering why everyone’s talking about it you’re not alone. The Sony FX3 is officially on the Netflix Approved Camera List, putting it in the same league as high-end gear used on blockbuster productions. But what makes this compact, full-frame camera so special?

To start, it offers incredible 4K image quality, 15+ stops of dynamic range, and unmatched low-light performance - all in a body that’s small enough to shoot handheld for hours. That alone is a dream for solo shooters and agile production teams. But even more exciting? Major feature films like The Creator by Gareth Edwards were shot on the FX3. Yes, a camera you can buy at Best Buy was used to make one of the most visually stunning sci-fi films of the decade.

When we’re out filming in Boston - whether it’s a brand video, a corporate shoot, or fast-paced event coverage—there’s one camera that rarely leaves our hands: the Sony FX3.

We’ve used a lot of gear over the years, but nothing matches the balance of quality, portability, and versatility like the FX3. It’s become our go-to for 90% of the work we do here at Bunker Hill Media - especially when we need cinematic footage fast. Here’s why.

When we’re out filming in Boston—whether it’s a brand video, a corporate shoot, or fast-paced event coverage—there’s one camera that rarely leaves our hands: the Sony FX3.

We’ve used a lot of gear over the years, but nothing matches the balance of quality, portability, and versatility like the FX3. It’s become our go-to for 90% of the work we do here at Bunker Hill Media - especially when we need cinematic footage fast. Here’s why.

If you’re a small business owner ready to invest in video - but not sure what that actually looks like - you’re not alone. A lot of the people we work with aren’t trying to go viral or become content creators. They just want clean, thoughtful, professional videos that live on their website and help potential clients and their overall audience understand who they are and what they offer.

In other words: they’re looking for video content that actually supports their business.

So if you’re at that stage - ready to level up your brand and make your website more dynamic, engaging, and trustworthy - here’s where to start.

In April of 2024, our website had just 24 clicks and a little over 1,000 impressions. One year later, from March 16 to April 16, 2025, we brought in 212 clicks and nearly 25,000 impressions—that’s a 783% increase in clicks and a 2,252% increase in impressions. So far this year, we’ve already had 43 form submissions through our site, and we’ve been fortunate to turn several of those into real relationships and projects we’re proud of.

At Bunker Hill Media, we don’t choose our equipment based on what looks the most impressive on a gear list. We choose it based on what helps us move efficiently, tell stories powerfully, and deliver high-quality results for our clients.

Lately, we’ve had more and more people ask us why we shoot on the Sony FX3 so often—especially when the FX6 is considered its “bigger brother.” The answer? While the FX6 is a phenomenal camera (and yes, we use it when the situation calls for it), the FX3 hits a sweet spot that’s ideal for corporate video production, branded content, interviews, and fast-paced event coverage.

The right answer here is your phone.

TLDR : Your phone but if you’re stubborn and need a “real” camera to shoot content for your social chanels look at the Sony FX3 and a Sony FE 16-35mm f/2.8 GM: Full Frame Lens

You read that right - the video production company owner is telling you that your best bet for your social media content is your phone.

If you’re not a professional videographer, there’s no reason to complicate things. The latest iPhones and Androids have shockingly good video quality, especially when paired with solid lighting and a clean background.

It’s not.

If you clicked on this thinking we were going to trash the FX3 and bow down to the FX6, you’re in the wrong place. This isn’t one of those “buy the most expensive gear” blogs. At Bunker Hill Media, we shoot with both the FX3 and the FX6, and here’s the truth: they’re more alike than most people want to admit. Stick with me for 2 minutes and you might just be convinced to believe me.

So let’s break down why the Sony FX3 and FX6 are more similar than different, and why—depending on what you're shooting—the FX3 might actually be the better choice.

If you’re a business owner or marketing director trying to make smart, strategic content decisions this year, you’re probably already considering video. And you should be - video remains one of the highest-performing forms of content in every industry. But what most people don’t realize is just how much you can accomplish with a single shoot, if you go in with the right strategy.

At Bunker Hill Media, we’ve worked with dozens of businesses across the country - many of them ambitious, fast-growing, and wearing quite a few many hats. One of the most common challenges they face is figuring out how to get the most out of a limited video production budget.

That’s where smart planning comes in. With the right prep, one shoot day can produce a lot of high-quality video assets that support multiple goals across marketing, recruiting, internal communications, and brand building.

Here’s how we approach it—and how you can, too.

In today’s overwhelming digital landscape avalanche, brand identity is everything. From your website to your social media presence, every touchpoint plays a role in shaping how your audience perceives your brand, and helping it stand out in a crowd. A clean, unified brand identity isn’t just a design preference – it’s the cornerstone of a successful business. One of the most effective ways to reinforce your brand visually is by using a logo sting – a simple yet powerful animation that can make your content more professional, engaging, and memorable.

In 2025, video content isn’t just nice to have—it’s essential for businesses looking to stay relevant, build trust, and increase sales. Yet, many businesses in Boston still hesitate to invest in professional video production, often assuming it’s too expensive, unnecessary, or something they can handle in-house.

The truth? If your business isn’t using high-quality video content, you’re likely missing out on engagement, leads, and brand credibility.

When most businesses think about video, they immediately picture advertisements, social media content, or brand promotions. But video is so much more than just a marketing tool—it’s one of the most powerful business assets a company can invest in.

From internal training videos and recruitment content to investor presentations and corporate communications, video has become an essential way for Boston businesses to educate, engage, and build trust with their audiences.

If your business could only create one marketing asset this year, it should be a signature brand video.

A well-crafted brand video isn’t just a flashy piece of content—it’s a strategic tool that can increase visibility, build trust, and drive real results. When done right, it becomes the cornerstone of your marketing strategy, something that can be used across platforms, pitched to potential sponsors or investors, and repurposed for years to come.

These days, everyone has a camera in their pocket, and with smartphones boasting incredible video capabilities, it's easy to assume that DIY video is good enough for your brand.

But here’s the reality—when it comes to marketing, branding, and professional storytelling for your brand - an iPhone just won’t cut it.

Boston businesses need high-quality, strategic video content to stand out. A shaky, poorly lit, or unpolished video can make your brand look amateur, while a professionally produced video enhances credibility, engages your audience, and ultimately drives results.

So, is DIY video really saving you money? Or is it costing you customers?

Let’s break down the biggest DIY video mistakes, why professional videography matters, and a side-by-side comparison of DIY vs. professional video production.

If you're reading this, chances are you're a business owner, creative, or entrepreneur who knows SEO is important but has no idea where to start.

That was me a year ago.

I run Bunker Hill Media, a video production company in Boston, and while we knew we created high-quality video content, we weren’t ranking in Google searches for “video production Boston” or “video marketing Boston”—and that was a problem.

At Bunker Hill Media, we believe in practicing what we preach—and that includes leveraging video marketing and content creation to grow our own brand. Over the past 12 months, we've taken a strategic, data-driven approach to increasing our search visibility for key terms like "Boston video production" and "video production Boston MA"—and the results are showing.

Boston is home to some of the most dynamic corporate events, trade shows, and live performances, but what happens once the event is over? Professional event videography ensures your event’s impact lasts far beyond the final applause.

High-quality event videos serve as powerful marketing tools, allowing brands to showcase their presence, expertise, and engagement long after the event ends. From recap videos that highlight key moments to full-length recordings of keynote speakers, professionally captured footage can be repurposed for social media, website content, and future promotions.

At Bunker Hill Media, we know that great video production is all about quality, storytelling, and expertise. That’s why we’re excited to introduce our trusted video production partner in Denver, Colorado – Rocket House Pictures. When it comes to crafting impactful, high-quality video content in Colorado, Rocket House Pictures is the go-to production team – and we couldn’t be more thrilled to recommend them. We take great pride in forming strong partnerships with like-minded creatives across the country, and Rocket House Pictures aligns perfectly with our commitment to producing outstanding visual content that leaves a lasting impression.

Video marketing continues to dominate the digital landscape, providing businesses with an essential tool for engagement, education, and conversion. As consumer preferences evolve and technology advances, the role of video in marketing strategies has never been more critical. The recently released Wyzowl 2025 Video Marketing Report offers valuable insights into current trends, challenges, and opportunities in the world of video marketing.