How Bunker Hill Media is Growing Our SEO for "Boston Video Production"
At Bunker Hill Media, we believe in practicing what we preach—and that includes leveraging video marketing and content creation to grow our own brand. Over the past 12 months, we've taken a strategic, data-driven approach to increasing our search visibility for key terms like "Boston video production" and "video production Boston MA"—and the results are showing.
Our growth over the last 12 months on google search!
Our SEO Growth Over the Last Year
In the past year alone, we've:
Published over 80 blog posts targeting relevant video production topics.
Added 20+ new pages to our website to better explain our services and projects.
Increased impressions for "Boston video production" terms, showing up in more Google searches than ever before.
Worked with SheilaGrace for Local SEO services. This has been a big game changer for our business. They’ve optimized our Google Business Listing, listed us on numerous new websites, and honestly have done a whole lot more than I can explain to help us rank for searches.
While we're seeing growth, we know that ranking higher for "Boston video production" requires continued effort. Here's a detailed look at what we've done and where we're headed.
How We Create SEO-Optimized Content
Our SEO strategy isn't just about keyword stuffing or chasing trends—it’s about creating valuable, informative content that aligns with what our audience is actually searching for.
Our Blog Writing Process: A Collaborative Approach
One of the biggest drivers of our SEO growth has been our blog strategy. We work in collaboration with AI-powered tools (like ChatGPT) to streamline the content creation process:
First Draft Generation – We start by outlining and generating a structured, SEO-friendly draft based on the latest trends, keywords, and insights.
Refinement & Personalization – Our team then rewrites and refines the draft, adding our own voice, personal experiences, and unique insights to make the content resonate.
Linking & Optimization – We ensure that every blog includes relevant internal and external links, up-to-date statistics (like those from the 2025 Wyzowl report), and compelling calls-to-action (CTAs).
Final Edits & Publishing – After reviewing and tweaking, we publish the content, ensuring it’s formatted for readability and Google’s search algorithm.
This process has allowed us to consistently publish high-quality content, keeping our site fresh and authoritative in the eyes of Google.
Where We Stand: Our SEO Performance
Based on Google Search Console data, our rankings for "Boston video production" and related terms have improved, but we still have room to grow.
Key SEO Insights (Last 12 Months):
3,615 impressions for "Boston video production" (but only 8 clicks—time to improve CTR!)
3,317 impressions for "video production Boston"
Over 20,000 impressions on our service pages, showing increased search visibility
Growing traffic from long-tail keywords like "Boston video company" and "video production companies Boston"
While we're showing up in searches, we need to move up the rankings to drive more clicks and conversions.
How We’re Going to Rank Higher for "Boston Video Production"
SEO isn't a one-time effort—it’s an ongoing strategy. To push our rankings higher, we’re focusing on five key actions:
1. Optimizing Service Pages with Targeted Content
Updating our main service pages to focus more on "Boston video production" in headings and body content.
Adding FAQ sections to target long-tail queries (e.g., "How much does video production cost in Boston?").
Increasing internal linking from high-ranking blogs to service pages to pass SEO authority.
2. Writing More Blogs That Target "Boston Video Production"
Creating geo-specific case studies on past Boston-based projects.
Publishing content on how local businesses use video for marketing, events, and branding.
Expanding into industry trend articles showcasing the impact of video marketing in Boston.
3. Improving Click-Through Rates (CTR) in Google Search
Enhancing meta descriptions with stronger CTAs to encourage more clicks.
Adding structured data (rich snippets) to make our search listings stand out.
Testing different title formats to see what generates higher engagement.
4. Building More Backlinks from Trusted Websites
Partnering with other video production companies (like our recent Denver collaboration) to exchange backlinks.
Getting featured in Boston business directories, creative agency websites, and film communities.
Seeking guest blogging opportunities on marketing and branding websites.
5. Refreshing Older Content for Better SEO
Rewriting and updating older blogs to add new insights, case studies, and stats.
Strengthening internal links between older and newer posts.
Repurposing high-performing blogs into LinkedIn posts and social media content.
The Role of Local SEO in Our Strategy
In addition to optimizing our blog and service pages, we’ve also been working with SheilaGrace to strengthen our local SEO presence. Local SEO plays a critical role in helping Boston-area businesses find us when searching for video production services.
Key Local SEO Efforts:
Optimizing Our Google Business Profile – Ensuring that our listing is always up to date with our latest services, projects, and posts.
Weekly Google Business Updates – Posting at least one Google Business update per week to keep our profile active and engaging.
Prioritizing Client Reviews – Actively reaching out to clients for reviews, which helps build credibility and improve local search rankings.
Local Citations & Listings – Ensuring Bunker Hill Media is accurately listed across multiple directories to increase visibility in Boston-area searches.
By focusing on local SEO alongside our content strategy, we’re ensuring that when businesses in Boston search for video production, Bunker Hill Media is one of the top results.
Final Thoughts: SEO Is a Long Game, and We’re In It to Win It
The last 12 months have shown us that consistent, strategic content creation pays off. Our efforts in publishing high-quality blogs, optimizing service pages, and refining our SEO strategy have resulted in:
Higher search visibility for key terms.
More impressions and clicks across our blog and service pages.
A stronger, more authoritative online presence for video production in Boston.
We’re not stopping here. Over the next year, we’ll double down on content, link-building, and optimization to make sure that when businesses search for “Boston video production,” Bunker Hill Media is at the top of the list.
Want to learn more about how video production can help your business? Let’s chat.
