Why We’ll Choose the Sony FX3 Over the FX6 for A Shoot

At Bunker Hill Media, we don’t choose our equipment based on what looks the most impressive on a gear list. We choose it based on what helps us move efficiently, tell stories powerfully, and deliver high-quality results for our clients.

Lately, we’ve had more and more people ask us why we shoot on the Sony FX3 so often—especially when the FX6 is considered its “bigger brother.” The answer? While the FX6 is a phenomenal camera (and yes, we use it when the situation calls for it), the FX3 hits a sweet spot that’s ideal for corporate video production, branded content, interviews, and fast-paced event coverage.

Let’s break down why the FX3 has become one of our go-to tools for professional videography services in Boston and beyond.

Same Sensor, Same Sony Look—In a Smaller Package

First things first: the Sony FX3 and FX6 share the same full-frame sensor. That means both cameras offer the same image quality, depth of field, low-light performance, and beautiful cinematic color. Do the images look a tiny bit different and does the FX6 do a little better with highlights? Sure, but literally no one but a super pro is going to be able to tell the difference.

So when we choose the FX3, we’re not sacrificing image quality—we’re just gaining portability.

And for a Boston video production company that shoots everywhere from warehouses and corporate offices to outdoor festivals and product shoots, portability matters a lot.

Video Production Mobility

When we’re filming in tight spaces, flying a drone, working on a gimbal, or capturing event videography around Boston, we need to be able to move fast and stay flexible. The FX3’s smaller form factor makes it ideal for this style of shooting.

It’s lightweight, easy to rig, and can be thrown on a gimbal in a matter of mintues. That’s essential when we’re doing doc-style branded content, one-on-one interviews, or short-form social videos that demand mobility and speed.

This is especially true for Boston brand video production work—where we often capture behind-the-scenes moments and real-time action. The FX3 helps us keep a low profile while still delivering high-end results.

Great for Interviews and Corporate Shoots

One thing we’ve learned from years of corporate video production in Boston is that not everyone loves being on camera. Showing up with a massive cinema rig can be intimidating—especially for non-actors or first-time clients.

The FX3 is sleek, minimal, and much less overwhelming, which helps people feel more relaxed during interviews. And the more relaxed your talent is, the better your story sounds on camera.

So whether we’re filming a CEO in a corner office or an employee testimonial in a conference room, the FX3 helps us keep the setup simple and the focus where it belongs: on the story.

Capturing Stills On Set With The FX3

Here’s something a lot of people don’t realize: the FX3 isn’t just a video camera—it can capture high-quality stills, too. And while it’s not a replacement for a professional DSLR, it’s an absolute bonus for shoots where we want to pull thumbnails, website hero images, or behind-the-scenes photos on the fly.

For clients who want video content and stills in the same session, this is a huge advantage. We can deliver a full visual package without needing to switch cameras or coordinate with an entirely separate photo team.

It’s one of the reasons we often recommend the FX3 for Boston commercial video production clients who want a more agile, content-rich experience.

Better Budget Flexibility

Here’s the truth: the FX6 costs more to buy and rent than the FX3, and for many projects, the difference in deliverables isn’t noticeable to the client. Both cameras produce that crisp, full-frame, cinematic image people expect from professional video content.

But with the FX3, we free up budget to focus on the things that often make a bigger difference: lighting, sound design, editing, motion graphics, or even delivering more content formats (like vertical cutdowns for social).

In other words, it helps us stay within budget without compromising quality—a key factor in creating effective, affordable video marketing in Boston MA.

When the FX6 Still Wins…

To be clear, we love the Sony FX6—and it’s absolutely the right choice for certain shoots.

If we’re running a multi-camera setup, dealing with difficult lighting situations, or working in studio settings where built-in ND filters and pro assist tools make our lives easier, the FX6 is the camera we’ll grab. It’s powerful, reliable, and absolutely pro-level.

But the point is this: we don’t default to the FX6 just because it’s “bigger.” We use it when it actually gives us an edge for that specific shoot.

Final Thoughts: It’s About the Right Tool, Not the Most Expensive One

At Bunker Hill Media, we approach every production with the same mindset: What’s the best way to tell this story—visually, emotionally, and logistically?

Sometimes that means going big with cinema rigs and a full crew. And sometimes, it means grabbing our FX3, packing light, and shooting something raw, real, and beautiful.

No matter the size of the camera, the goal is always the same: to create thoughtful, effective, visually stunning content that supports your brand, your goals, and your audience.

Looking for a team that knows how to balance cinematic quality with creative flexibility? Reach out. We’ll bring the FX3—and the vision to match it.