Why your brand should be using Instagram Reels and TikTok in 2023
Let’s get real (reel?). It’s 2023, and if your brand isn’t utilizing Instagram Reels and/or TikTok, you are falling behind. Many brands have been slow to adopt these new platforms, and are quickly being outpaced in social engagement by those that have. IG Reels and TikTok are two of the fastest-growing social media platforms that have recently gained popularity among marketers and businesses. With a large and engaged user base, brands can leverage these platforms to reach their target audience and promote their products or services in a fun and creative way. Here are a few reasons why brands should be using Instagram Reels and TikTok in 2023:
1. Reach a Wide-Ranging and Younger Audience
Instagram Reels and TikTok both have a young and diverse user base, making them an excellent platform to reach a wide audience in a fun and engaging way. TikTok has an estimated 800 million active users, with over 60% of its users being under the age of 30. Instagram Reels, on the other hand, has over 1 billion active users, with a significant portion of its audience aged 18-24 years. By using these platforms, brands can reach a large and younger audience that may not be active on other social media platforms.
2. Encourage User-Generated Content
Both Instagram Reels and TikTok encourage users to create and share their own content, which is a great opportunity for brands to tap into. By encouraging users to participate in brand challenges or competitions, brands can drive engagement and increase brand awareness. This type of user-generated content not only helps to increase brand exposure, but it also helps to build a loyal community of brand advocates.
3. Provide Opportunities for Creative Content
Instagram Reels and TikTok allow brands to showcase their products or services in a creative and engaging way. These platforms enable brands to create short, 10-30 second video clips that can showcase their products or services in a fun and entertaining way. This type of content is more likely to be shared and remembered compared to traditional ads, which can often be ignored or skipped by users.
4. Utilize Advanced Targeting Options
Both Instagram Reels and TikTok offer advanced targeting options that allow brands to reach their target audience with precision. Brands can target users based on demographics, interests, behaviors, and more. This enables brands to reach their target audience with relevant content that resonates with their interests and needs.
5. Execute Cost-Effective Advertising
Instagram Reels and TikTok can be an excellent platform for brands looking to reach a wide audience on a budget. Unlike traditional advertising methods, these platforms offer cost-effective marketing solutions that can help to drive engagement and increase brand awareness. Brands can create engaging content for a fraction of the cost of traditional ads, making these platforms a great investment for small and large businesses alike.
6. Learn with Insights and Analytics
Both Instagram Reels and TikTok provide brands with insights and analytics that can help them understand their audience and track the success of their campaigns. Brands can access metrics such as views, engagement, and audience demographics, which can help them to refine their marketing strategy and reach their target audience more effectively.
In conclusion, Instagram Reels and TikTok are two of the most powerful social media platforms that offer brands a unique opportunity to reach their target audience and promote their products or services in a fun and engaging way. With a large and diverse user base, advanced targeting options, and cost-effective solutions, brands can increase engagement, build brand awareness, and drive sales. So, if you haven't already, it's time for your brand to hop onboard the vertical video revolution.
Need help creating content for your Instagram or TikTok account? We can help! Get in touch for a free consultation, or fill out our video production form to get started!
Looking for some inspiration? Check out this set of reels we recently completed for Tee Up.
