Let’s get real (reel?). It’s 2023, and if your brand isn’t utilizing Instagram Reels and/or TikTok, you are falling behind. Many brands have been slow to adopt these new platforms, and are quickly being outpaced in social engagement by those that have. IG Reels and TikTok are two of the fastest-growing social media platforms that have recently gained popularity among marketers and businesses. With a large and engaged user base, brands can leverage these platforms to reach their target audience and promote their products or services in a fun and creative way. Here are a few reasons why brands should be using Instagram Reels and TikTok in 2023: