Your brand needs an “About Me” Video - Here’s Why

An "About Me" video is a short film that provides an overview of a company's history, mission, and values. It's a chance for businesses to put a human face on their brand and show the world who they are and what they stand for. In this blog, I’m going to dive into why every company should have an "About Me" video as part of their digital marketing strategy.

Establishing Trust and Credibility:

One of the main benefits of an "About Me" video is that it helps establish trust and credibility with potential customers. When people see a video that introduces the company and its team, they feel like they have a better understanding of who they are doing business with. This can be especially important for small businesses and startups, as it helps them stand out from their competition and convey a professional image.

Humanizing the Brand:

Another advantage of an "About Me" video is that it humanizes the brand and really puts a face to the name - people want to see this. When people see the faces and hear the voices behind the company, they are more likely to form a personal connection with the brand. This can lead to increased customer loyalty and a stronger emotional connection to the company.

Showcasing the Company's Story:

An "About Me" video is also a great opportunity for companies to showcase their story. By sharing their history, mission, and values, businesses can give potential customers a deeper understanding of what makes them unique. This can help position the company as a thought leader in their industry and set them apart from their competitors.

Improving Search Engine Optimization (SEO):

In addition to the benefits discussed above, having an "About Me" video can also improve a company's search engine optimization (SEO). When videos are optimized for search engines, they can help drive more traffic to a company's website and improve their search engine rankings. This, in turn, can lead to more visibility for the company and a greater likelihood that potential customers will find them.

Engaging and Entertaining:

Finally, an "About Me" video can be an engaging and entertaining way to introduce a company to the world. By using humor, storytelling, and creative visuals, businesses can create a video that is both informative and entertaining. This can help keep potential customers engaged and improve the overall impact of the video.

Having an "About Me" video is a smart move for any company looking to connect with their target audience and establish trust and credibility. By showcasing the company's story, humanizing the brand, and improving SEO, businesses can create a powerful tool for connecting with potential customers and building a stronger brand. So, if you haven't already, consider creating an "About Me" video for your company and see the impact it can have on your digital marketing efforts.

Take a deeper look into a video done for Urbanity here in Boston!