Did you know that 79% of consumers have reported watching a testimonial video to help make a purchase decision? At Bunker Hill Media, we understand the power of testimonial videos in connecting businesses with their customers on a deeper level. In this comprehensive guide, we'll delve deep into the world of testimonial videos, exploring how they can be a game-changer in your marketing strategy, influencing purchase decisions, and ultimately driving substantial sales growth.

Video production has come a long way since the early days of grainy VHS tapes and low-quality webcam recordings. With the rise of high-speed internet and readily available video production software, businesses of all sizes can now create professional-quality videos to share on their websites and social media platforms. Not only are videos a great way to engage with your audience, but they can also have a significant impact on your business's SEO, driving traffic to your website and helping to increase your brand's visibility on search engines like Google.

Let’s get real (reel?). It’s 2023, and if your brand isn’t utilizing Instagram Reels and/or TikTok, you are falling behind. Many brands have been slow to adopt these new platforms, and are quickly being outpaced in social engagement by those that have. IG Reels and TikTok are two of the fastest-growing social media platforms that have recently gained popularity among marketers and businesses. With a large and engaged user base, brands can leverage these platforms to reach their target audience and promote their products or services in a fun and creative way. Here are a few reasons why brands should be using Instagram Reels and TikTok in 2023: