When you think of content creation, LinkedIn may not be the platform that jumps to the top of your mind. But, the platform has emerged as a powerful tool for businesses to connect with professionals, promote their brand, and generate leads. As per LinkedIn's statistics, video content on its platform is 5 times more likely to start a conversation among LinkedIn members than other types of content. It means that video has become a crucial component of any corporate's LinkedIn strategy. In this post, we’ll dive into some of the reasons why small businesses and corporations alike should be making videos for LinkedIn and the benefits they can reap from video production.

Before we start, let’s just acknowledge that creating videos can be daunting. That said, with the right team and resources, it can be a seamless process. At Bunker Hill Media, we specialize in helping your business tell its story and create genuine interest and engagement on platforms like LinkedIn. Okay! Now that we’ve gotten that out of the way, let’s jump right in. Here are some of the reasons your businesses should be creating video for LinkedIn…

Video production has come a long way since the early days of grainy VHS tapes and low-quality webcam recordings. With the rise of high-speed internet and readily available video production software, businesses of all sizes can now create professional-quality videos to share on their websites and social media platforms. Not only are videos a great way to engage with your audience, but they can also have a significant impact on your business's SEO, driving traffic to your website and helping to increase your brand's visibility on search engines like Google.