Why businesses should produce video for LinkedIn

Executive videos are an incredible way to build brand awareness and drive engagement on LinkedIn.

When you think of content creation, LinkedIn may not be the platform that jumps to the top of your mind. But, the platform has emerged as a powerful tool for businesses to connect with professionals, promote their brand, and generate leads. As per LinkedIn's statistics, video content on its platform is 5 times more likely to start a conversation among LinkedIn members than other types of content. It means that video has become a crucial component of any corporate's LinkedIn strategy. In this post, we’ll dive into some of the reasons why small businesses and corporations alike should be making videos for LinkedIn and the benefits they can reap from video production.

Before we start, let’s just acknowledge that creating videos can be daunting. That said, with the right team and resources, it can be a seamless process. At Bunker Hill Media, we specialize in helping your business tell its story and create genuine interest and engagement on platforms like LinkedIn. Okay! Now that we’ve gotten that out of the way, let’s jump right in. Here are some of the reasons your businesses should be creating video for LinkedIn…

Brand Awareness

Brand awareness is the first and foremost objective of any corporate marketing strategy. Creating engaging and informative videos can significantly contribute to building brand awareness. Videos allow corporations to showcase their products, services, and company culture in an engaging way, which can leave a lasting impression on the audience's minds. Videos can also help to create an emotional connection with the viewers and make them feel more connected to the brand. According to a survey conducted by Hubspot, 54% of consumers prefer to see video content from brands they support.

SEO and Website Traffic

Search engine optimization (SEO) is crucial for corporations to improve their online visibility and rank higher in search engine results. Videos can significantly contribute to improving SEO as search engines like Google and Bing give preference to video content. Incorporating videos into a business LinkedIn page, individual pages owned by executives, and the business’s website can help increase the time visitors spend on the site, which can positively impact search engine rankings. Additionally, embedding videos on the business website can also drive traffic from LinkedIn, as viewers may click on the link to learn more about the brand.

Leads and Closing Business

Generating leads is the ultimate goal of any corporate marketing strategy. Videos can help corporations generate leads by providing valuable information to the viewers and creating interest in the brand's products and services. Videos can also highlight customer success stories and case studies, which can build trust and credibility among potential customers. According to a study by Aberdeen, companies that use video marketing generate 66% more qualified leads per year.

Once the leads are generated, videos can also help to close business deals. Videos can provide a detailed overview of the products and services and answer common questions that potential customers may have. Additionally, videos can also be used to provide demonstrations or tutorials that showcase the features and benefits of the products or services. According to Forbes, 90% of consumers say that videos help them make purchasing decisions.

Establishing Executives as Thought Leaders

LinkedIn is a professional networking platform, and videos can be an effective tool for executives to connect with their peers, colleagues, and customers. Executives can create videos to share their thoughts on industry trends, company updates, and new product launches. Videos can also be used to provide insights into the company culture and values, which can attract talent and build brand loyalty. By using videos to showcase their expertise and knowledge, executives can also establish themselves as thought leaders in their respective fields.

Audience Targeting

Videos can be customized to target specific audiences, making them a valuable tool for corporations to reach their target audience. LinkedIn provides various targeting options, such as job title, company size, industry, and location, allowing corporations to reach the right people with their videos. Targeted videos can provide personalized content to the viewers, increasing the chances of engagement and conversion. Additionally, targeted videos can also help corporations save costs as they only reach the relevant audience, reducing the wastage of resources and increasing the ROI.

Creating Engaging and Shareable Content

Videos are more engaging and shareable than other types of content. According to Hubspot, videos receive 1200% more shares than text and image content combined. By creating engaging and informative videos, corporations can increase the chances of their content being shared among LinkedIn members, which can further expand their reach and increase brand awareness. Additionally, videos can also encourage viewers to engage with the content by commenting, liking, and sharing, which can help corporations build a community around their brand.

Driving Measurable Results

One of the biggest advantages of using videos for LinkedIn marketing is that it provides measurable results. Businesses can track the performance of their videos using analytics tools provided by LinkedIn. Metrics such as views, engagement rate, and shares can help businesses understand how their videos are performing and make necessary changes to their strategy. Additionally, businesses can also track the impact of their videos on their website traffic and lead generation, providing a clear picture of the ROI.

In conclusion, videos are an essential component of any corporate's LinkedIn marketing strategy. Videos can help businesses build brand awareness, improve SEO, drive website traffic, generate leads, close deals, connect with executives and peers, target specific audiences, create engaging and shareable content, and provide measurable results. With the increasing popularity of video content, businesses that do not incorporate videos into their LinkedIn strategy risk losing out to their competitors. By creating compelling and informative videos, businesses can leave a lasting impression on their audience's minds and establish themselves as thought leaders in their respective fields.

Ready to build out a content strategy for your business? Get in touch with us to get started!