Boston is a hub of innovation and opportunity for small businesses, but with such a bustling market, standing out requires a smart and targeted approach.

Video marketing has quickly become one of the most effective ways for small businesses in Boston to build brand awareness, connect with local audiences, and drive long-term growth. Whether you're a new startup or an established small business, harnessing the power of video can help amplify your reach. Here are five video strategies designed to give Boston-based small businesses a competitive edge.

Video marketing isn’t just an option; it’s a necessity—especially for small businesses aiming to make an impact in Boston. From Instagram and TikTok to YouTube and LinkedIn, video content allows small businesses to showcase their brand, build trust with local audiences, and engage with customers on a deeper level.

When the team at Somerville Youth Soccer approached Bunker Hill Media to produce two video assets, we knew immediately that this was a special project. At Bunker Hill Media, we love creating stories for organizations deeply committed to their mission, and Somerville Youth Soccer exemplifies that passion. They wanted two videos: one introducing their broader mission and values and another highlighting their youth camps, clinics, and commitment to Diversity, Equity, and Inclusion (DEI). This project would require creativity, precision, and an eye for capturing the essence of a vibrant, supportive community.

Film marketing has become a powerful tool in connecting brands with their audiences on a deeper, more emotional level, and at the heart of any great video is a compelling narrative. Storytelling helps humanize your brand, makes it relatable, and turns it into something audiences want to engage with. Whether you're a startup trying to break into the market or an established company seeking to grow customer loyalty, weaving an authentic narrative into your business video production is key.

Within seconds of landing on your website, potential customers form an opinion about your business. What better way to engage them than with a banner video that immediately tells your story in a dynamic and visually compelling way? Whether you're looking to capture attention, explain your value, or simply stand out, a banner video is a powerful tool for doing so. Let’s explore why your business should incorporate a banner video on your website and how Bunker Hill Media, this Boston-based video production company, can help.

Look, I’m going to cut right to the chase here and let you know exactly how to do it on your camera at the top of the article. No one likes reading about a chef bringing her kids to school if they’re just looking for a recipe so here it is:

In the world of event videography, the game has changed dramatically with the introduction of drone technology. No longer restricted to ground-level shots, videographers can now capture stunning, cinematic footage from above, offering fresh perspectives that traditional cameras simply can’t match. Whether you’re planning a wedding, corporate event, or any large gathering, drone videography adds a dynamic element to your video content, creating a lasting impression on your audience. In this blog, we’ll explore why investing in drone videography for your next event is a decision worth making.

In today’s fast-paced digital landscape, where attention spans are shorter than ever, the ability to tell a compelling story through video is essential for businesses. At Bunker Hill Media, we understand that storytelling is more than just a technique; it’s an art form that allows brands to connect with their audiences on a deeper level. By effectively weaving narratives into corporate video content, businesses can convey their mission, values, and offerings in a way that resonates emotionally with viewers.

Audiences crave genuine content that resonates with their experiences, emotions, and values. At Bunker Hill Media, we understand that storytelling is not just about presenting facts; it's about weaving narratives that capture the essence of who we are. Here are some key techniques for creating relatable and authentic video content that connects with viewers on a deeper level.

With the ability to engage audiences and convey messages more dynamically than text or images, businesses are investing heavily in video production. While this may be true, many companies overlook the potential of their existing video assets. I’ve found that so many videographers are protective over their raw footage and I’ve never understood that. Honestly, if a client wants raw files to be completely honest I really never worry that they’re going recreate something that is better than what I was able to for them.

In some of our most recent, biggest projects we’ve been asked to deliver final polished edits as well as raw footage - here’s why we always say yes. Delivering raw footage for your clients to repurpose into edits on their end is a win win. They get more content out in the world on their platforms, and you get more visibility to your work. They’re going to use these assets for quick hits on social - things that will really help their visibility and business. In turn, those added eyes on their projects fuel their budget to get you on an other edit - or even better shoot.

Last weekend, we had the exciting opportunity to film JPPilates and MyStryde’s inaugural outdoor collaboration class, and it was nothing short of epic! Per usual with any project we’ve done with Jenn! The combination of fresh air, dynamic workouts, and community spirit created a perfect setting for us to showcase the essence of both brands.

It has come to my attention that some people might actually read these blogs… if that is the case and I’m not typing this out to no one… HELLO TO MY FANS! Just kidding! But really I wanted to write this blog to APOLOGIZE for all the typos and just plain bad writing you may have come across in past posts. While I am fully aware of the responsibility to show up in a very professional manor in any way I can while representing Bunker Hill Media I have to admit that I have taken some liberties while crafting these blogs.

I’ll never forget the moment I walked into Saint Chapelle in Paris. I had never had the wind knocked out of me before and it’s rare that I find myself speechless for over a minute but that is where I found myself moments after cresting the stairs to this beautiful, light-leaking-through-glass-filled room. My father and I were both brought to tears and Sam and my mom were both also struck by the beauty of this 14th century treasure. It was incredible. It will forever exist as a core memory of my life and I’m so thankful for that small momentous moment in time.

Boston is a city that thrives on events, from corporate gatherings to community festivals, and leveraging professional event videography can take your event to the next level. Whether you’re organizing a large-scale conference, a small business launch, or a nonprofit fundraiser, capturing these moments on video is a powerful way to increase engagement, both during and after the event. Here’s how you can use Boston event videography to make a lasting impact on your audience and boost your brand’s visibility.

Boston, the historic heart of New England, is a city brimming with rich history, vibrant culture, and diverse neighborhoods. Whether you're a local or a visitor, there’s always something new to discover in this epic city. In this blog, we’ll guide you through some of Boston's best places to explore, with a special spotlight on Charlestown—a neighborhood that beautifully blends historical charm with modern vibrancy. Of course we’re a little partial to Charlestown considering that is the home base of Bunker Hill Media but since we service all of Boston we have to show the rest of the city some love too!

We’ve all seen it, video that makes you cringe a little when you watch it. Maybe as a videographer and editor, I’m hyper sensitive to it but I can tell you there are a large group of us out there, even those out of the industry, who can spot a shoddy video when they see one. What it boils down to is the quality of your brand's video content can make or break its perception to your audience. With the ever-growing importance of digital marketing, companies in Boston are increasingly recognizing the value of investing in professional video production. But why does quality matter so much, and what difference can it make to your brand's perception? Let's dive in.

In a city like Boston, renowned for its prestigious hospitals, financial institutions, and insurance companies, standing out in a crowded marketplace is no easy feat. As businesses in these industries increasingly turn to digital platforms to engage with clients and stakeholders, the demand for high-quality video content has never been greater. At

Bunker Hill Media

At Bunker Hill Media, we believe that stories are at the heart of every successful video. I, Gaby, used to be a journalist at The TODAY Show, YahooNews!, and a few other NBC shows; I started my career and journey into the video production world telling compelling stories through video. Stories have the power to connect, inspire, and engage audiences on a deeper level. Whether it's a brand narrative, a product journey, or a personal testimonial, our approach to video production is always rooted in storytelling. This philosophy drives every project we take on, ensuring that the videos we create resonate with viewers and leave a lasting impression.

I’ve got to be honest, we were (and still are) so stoked to have been a part of this project. When Kellogg’s Rice Krispies Treats decided to create a one-of-a-kind experience with their Rice Krispies Treats Retreat Suite, they aimed to evoke the playful and nostalgic essence of their brand while creating a memorable space that would delight both children and adults alike. This suite, designed to be an ooey-gooey wonderland, was more than just a place to sleep—it was a destination meant to capture the imagination and joy of anyone who entered.

Bunker Hill Media was tasked with the exciting challenge of bringing this vibrant, interactive space to life through high-quality photos and video content, ensuring that the essence of the experience could be shared far beyond the suite’s physical location.

We hope that over the years this has rang true; at Bunker Hill Media we pride ourselves on creating visual content that truly captures the essence of our clients' brands. Our recent collaboration with The TaylorCut, a wellness retreat led by Michael and Jack, exemplifies the power of video and photography in effectively conveying a brand's message. We are thrilled to see how The TaylorCut has seamlessly integrated the content we created into their new website, using it to enhance their brand presence and engage their audience.

WOW - that’s really what first comes to mind after taking a look at how The TaylorCut has incorporated our video and photo assets into their stunning new website. Now that all of the content is live, we are so excited to tell you a little more about what went into this video and photo project and how stoked we are to see them use it in a way that really resonates with their audience!