Here’s how your company can monetize branded content.
Before we dive into the ways that companies can monetize with branded content, let's first define what it is. Branded content is a form of advertising that involves creating content that aligns with the values and interests of a company's target audience. This content can take many forms, such as videos, blog posts, podcasts, social media posts, and more. Unlike traditional advertising, which is often interruptive and obtrusive, branded content is designed to be engaging and educational. It aims to provide value to the audience while still promoting the brand.
Ways to Monetize with Branded Content:
1. Sponsored Content
One way that companies can monetize with branded content is through sponsored content. Sponsored content involves partnering with a publisher or influencer to create content that promotes the company's products or services. This type of content is usually marked as "sponsored" or "paid promotion" to make it clear to the audience that it is an advertisement.
Sponsored content can take many forms, such as social media posts, blog posts, videos, or podcasts. The key to creating effective sponsored content is to partner with a publisher or influencer whose audience aligns with the company's target audience. For example, a fitness brand might partner with a fitness influencer to create sponsored content that promotes their products to the influencer's followers.
2. Branded Videos
Video is a highly engaging and popular form of content, making it a great way for companies to monetize with branded content. Branded videos can take many forms, such as product demonstrations, tutorials, or behind-the-scenes looks at the company's operations. The key to creating effective branded videos is to make them entertaining, informative, and shareable.
One example of a successful branded video campaign is the "Dumb Ways to Die" video created by the Australian train company, Metro Trains. The video was created to promote train safety and went viral, receiving millions of views and shares. The success of the campaign was due to its humorous and memorable content, which resonated with the audience.
3. Native Advertising
Native advertising is a form of advertising that blends in with the content around it, making it less intrusive and more engaging for the audience. Native ads can take many forms, such as sponsored articles, promoted posts, or recommended content.
One example of successful native advertising is the "The Most Interesting Man in the World" campaign by Dos Equis. The campaign featured a series of ads that told the story of a fictional character who was "the most interesting man in the world." The ads were designed to look and feel like articles, making them less intrusive and more engaging for the audience.
If your company isn’t creating video content quite yet - we can help!
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