The Taylorcut | Video Production + Photography

Lake Atitlán, Guatemala

CHALLENGE:

BHM was hired by The Taylorcut to join them on their retreat in Guatamala to capture the essence of their retreat on video with the purpose to create a film that will drive client sales for future journeys. The goal was to create content - both film and still - that was so compelling it would pull new clients into future retreats. When The Taylorcut team had originally reached out to us they weren’t quite sure what exactly they needed to achieve this goal. Together we were able to nail down some key points - we wanted content that was sharable and could live on their website, content that was geared towards social media and of course photos to support different aspects of the trip. Between these three essential elements we built out deliverables from there. So on set we captured content to support an “about us” video, testimonial videos and shots for social. Now sitting home after the trip, this felt exactly right. We’re so excited to see where this content takes them in the future and we hope to be joining them again down the line!

PRODUCTION:

While a shoot like this requires quite a bit of preparation and worry - can I get my gear to location? Will my drone be confiscated by a TSA agent? What will the weather be like? What is the lighting like on location? Does the location have power in our room to charge gear at night? - the amount of joy and beauty that we experienced while on this trip overshadowed any of the production woes and concerns we had before leaving. Michael and Jack, The TaylorCut’s fearless leaders, assembled a group of retreat going Avengers - some of the most interesting, kind, adventurous and just overall wonderful people we’ve ever met. This group made out job easy, and to be honest videographers don’t get to say that very much. This wonderful group welcomes us, our FX3 and a7III in with open arms and minds and it really really shows in the footage. To be honest, between the smooth production and the desired deliverables this was a dream shoot for us.

DELIVERABLES:

1 x 2:00 minute About Us video

4 x :45 - 1:00 second/minute testimonial videos

10 x 30 second reels

100+ photos

Video

Below are the video assets that we created for the TaylorCut, including an “about us” style brand film, four attendee testimonials, and a series of reels for use on Instagram.