The Athlete's PT x Timberhead Crossfit
South Windsor, CT
CHALLENGE:
Bunker Hill Media was hired by The Athlete’s PT to capture photos to bring her brand up to speed with where her gym and practice are now. Genevieve was looking to refresh some of her brand, social and website photos - she was really looking to make sure that her photos matched her brand that had shifted slightly since her last shoot. Her goal is to repurpose these photos for numerous channels ranging from website landing page content to engaging posts for social.
PRODUCTION:
In shooting for this creative we stared with keeping both website and social goals in mind. Genevieve had told us that her brand mission is “Building resilient humans across the age continuum while providing knowledge for a lifetime of functional maintenance. If you have a body you are an athlete.” So it was pretty clear to us that we showed her patients being active and moving while on this shoot. It was also imperative to us to shot that Genevieve looks like a pro- well because she is! For this shoot, we shot with our sonyfx3 and used a pretty epic light to set the tone - the Aputure 600d! We shot for about 3 hours and were able to capture some really epic photos!
DELIVERABLES:
Photos! Just a lot of them so here are some of our favorites!
PHOTOS
