Lindsay CaDigan | Video Production
Charlestown, MA
CHALLENGE:
Lindsay Cadigan approached Bunker Hill Media to create engaging video content for her Kickstarter campaign promoting her new children’s book, Betty the Confetti Yeti Celebrates Christmas Kindness.
She needed engaging video content to drive Kickstarter campaign visibility, encourage pre-orders, and build excitement around her holiday-themed book. Beyond the Kickstarter platform, Lindsay also wanted to use the videos on her website to share more about herself and the story behind Betty the Confetti Yeti. The challenge was to create heartfelt, captivating content that would resonate with parents, educators, and book buyers while staying true to the cheerful, uplifiting spirit of Lindsay’s brand.
PRODUCTION:
To bring Lindsay’s vision to life, we relied on the cinematic capabilities of our Sony FX3 camera. This ensured rich, vibrant footage that perfectly complemented the colorful artwork of Betty the Confetti Yeti.
Key shots included:
Close-ups of the book’s illustrations to emphasize its whimsical, eye-catching design.
Lindsay reading excerpts from the book, connecting directly with her audience.
Festive b-roll of holiday decor and confetti elements, adding a playful yet polished aesthetic.
The shoot day was a collaboration filled with creative energy, and we ensured that every shot captured the festive, feel-good vibe Lindsay wanted to convey.
DELIVERABLES:
We provided Lindsay with the following video assets:
(1) Kickstarter Video: A polished 1-1:30 minute video blending storytelling, book visuals, and Lindsay’s on-camera presence.
(2) 15-Second Reels: Social media-friendly videos designed to grab attention and drive Kickstarter engagement.
Raw Footage: Delivered for Lindsay to use in future promotions or projects.
All videos were optimized for multiple platforms, ensuring maximum reach and adaptability.
Video
Below is the video we produced to help promote the release of Lindsay’s new book!
Here’s what Lindsay Catigan is saying about Bunker Hill Media:
“I can’t say enough great things about the team at Bunkerhill Media! With little notice ( like 2 weeks! ), they pulled together an incredible video for my children’s picture book, Betty The Confetti Yeti. They truly understood the heart of the story and what I was trying to achieve and brought it to life in such a vibrant, engaging way. The creativity, attention to detail, and professionalism they showed throughout the entire process truly exceeded my expectations. I’m so proud to share this video on my website—it perfectly captures the magic of my story and character. Thank you, Bunkerhill Media, for making my vision a reality. If you are an entrepreneur, brand, or corporation, I sincerely can't recommend them enough.”