Charlestown Business Alliance | Video Production
Charlestown, MA
Videos Produced for Charlestown Business Alliance
Below are the four videos and few photos we’ve produced and shot for the Charlestown Business Alliance.
Challenge x Charlestown Business Alliance:
The Charlestown Business Alliance (CBA) approached Bunker Hill Media with a clear goal: to create engaging video content promoting their 2024 Holiday Night Out event on December 11th. The event is a cornerstone for the community, encouraging residents to shop local, celebrate the season, and support Charlestown businesses.
CBA needed three dynamic video assets to build excitement and drive attendance:
A 30–45 second promotional video reel showcasing the event.
Two 15-second cutdowns featuring vibrant b-roll footage that could be used for social media.
Raw footage for future use.
The challenge was twofold: capture the charm of Charlestown’s bustling local businesses in a visually compelling way and deliver polished, impactful videos within an accelerated timeline.
I should also mention that we were lucky enough to work with this epic team back in 2022 for their Holiday Night Out then as well! We are stoked that we were able to jump back on for this project to bring in some views pre event!
Production x Charlestown Business Alliance:
We dedicated a full day on December 3rd to shooting around 15 unique businesses in Charlestown. Each location had its own charm, and we collaborated with the owners to create authentic and fun moments that reflected their unique offerings.
The day started early, with our Sony FX3 capturing beautifully detailed shots in vertical format, perfect for social media. We also brought along the Nanlite FC500B to ensure consistent, high-quality lighting, highlighting the festive decor and warm ambiance of each shop.
For the more personal storytelling element, we worked closely with Amanda from Junebug and Place & Gather, Kayla from Kaybea, and Andrew from Prima. Their walking-and-talking scenes brought a relatable, human touch to the videos, showcasing the people behind the event and their dedication to the Charlestown community.
In addition to the interview-style shots, we filmed dynamic b-roll of everything from twinkling holiday lights to bustling storefronts. These clips were designed to capture the festive spirit and provide visually appealing content that CBA could repurpose.
With a tight turnaround, we got to work editing immediately after the shoot. Over the next 24 hours, we crafted the three final video assets, blending vibrant visuals with a cohesive narrative.
Charlestown Business Alliance x Results:
The Charlestown Business Alliance received their videos on time, ready to kickstart their promotional campaign for the Holiday Night Out. The festive visuals, coupled with heartfelt scenes of community leaders, are sure to resonate with residents and bring everyone together to celebrate local businesses this holiday season.
In total the reels received about 70K views!
At Bunker Hill Media, we’re proud to have played a part in this special event and can’t wait to see how the content inspires Charlestown to shop local and celebrate the season!
Deliverables:
1x 30–45 Second Promotional Reel: A visually stunning and engaging video designed to build excitement and drive attendance for the Holiday Night Out.
2x 15-Second B-Roll Cutdowns: Perfect for quick, shareable social media posts.
Raw Footage: All footage was delivered for CBA to use in future projects.
Charlestown Business Alliance – Production Stills:
