Testimonial Video
Your customers are your most powerful salespeople
Two out of three people are more likely to make a purchase after seeing a video testimonial from a previous customer.
What is Testimonial Video?
A testimonial video is, in short, a message from one of your customers about their experience with your product or service.
In the case of a product, the customer will typically address their experience purchasing the product (which may include an in-store or online shopping experience), shipping, the quality and user experience of the product itself, and potentially any interaction they’ve had with customer support.
In the case of a service, the customer will typically focus on the working relationship between themselves and the service provider, and most importantly any results or return on investment that they have seen as a result of using the service.
A video will usually consist of an interview-style setup with the customer, supplemented with b-roll of the product or service being used.
Check out this video we created with Custom Patch Hats for an example!
79% of consumers have watched a video testimonial to learn more about a company or its products/services
Pages that feature video are 53 times more likely to appear on the first page of search engines
Conversion rates can grow up to 80% on pages that feature video content
70% of consumers say that testimonial video is the most helpful type of content when making a purchase decision
Why should my business create a testimonial video?
It’s pretty simple – your business should make use of testimonial video because it can provide powerful credibility and influence over potential customers. Statistics have proven that 90% of consumers read online reviews before making a purchase decision, with 84% of them trusting these reviews as much as personal recommendations. Testimonial videos, in particular, have a significant impact on building trust and connecting with audiences. In fact, 70% of consumers say that testimonial videos are the most helpful type of content when making a purchasing decision. Furthermore, testimonial videos increase click-through rates by 96% in email marketing campaigns, showcasing their effectiveness in capturing attention and driving conversions. By utilizing testimonial videos, your business can leverage the power of social proof to not only attract new customers but also foster long-term loyalty and credibility among your target audience.
How much does it cost?
We are dedicated to providing top-quality, professional content for our clients. While we custom-tailor our pricing specifically to your needs, our base cost for video packages is $4,500.