Power Lift Studio | Video Production
Boston, MA
CHALLENGE:
BHM was approached by the dynamic owner/operator of Power Lift Studio – Rod Shivers – to create a suite of video content to promote his Boston-based gym. Rod wanted to create a longer-form piece to introduce himself and showcase the space, in addition to creating a series of shorter reels for use on Instagram.
PRODUCTION:
To accurately recreate the feeling of visiting Power Lift Studio and working out with Rod, we had to put ourselves in his shoes! We had an awesome time getting to know Rod, his background, and his coaching philosophy. What shone through is that PLS is a fun, welcoming place to get in shape – but also one that produces great results! It seems like the thing we heard most often is that Rod will kick your ass, but you’ll have fun doing it.
To capture the content needed for this project, we spent a day at Power Lift Studio. Our first step was to shoot an interview and b-roll with Rod, and then we brought in several of his clients to showcase a busy gym and hear some of their feedback.
We especially loved how the testimonial-style reels came out, as his clients had a lot to say!
DELIVERABLES:
1 x 2:00 horizontal, “storyteller” video
8 x :15 - :30 second vertical b-roll + interview based reels
Video Examples
Below is the full suite of videos that we produced and shot for Rod at Power Lift Studios. Enjoy!