ParsonsKellogg | Video Production
Providence, RI
Challenge:
ParsonsKellogg – a nationwide leader in the production of branded apparel – approached Bunker Hill Media for assistance with the creation of an extensive suite of video content to support Google/YouTube ad campaigns for their Corporate Gear brand. In addition to the campaign assets, BHM also created a new banner video for the homepage of the Corporate Gear website.
Production:
The scope of this project was quite large, with over 90 separate video deliverables spread across several categories, which were defined both by brand (Yeti, Patagonia, Nike, Peter Millar, Stio, Faherty) and type of apparel (custom jackets, custom apparel, custom gifts, and custom golf).
To capture all of the footage we needed, we spent three days in a studio (thanks Retina Creative Lab) shooting apparel from every angle imaginable!
We collaborated closely with the client to created a templated approach that maximized efficiency in post-production, and allowed us to deliver a massive number of assets in a fraction of the time.
Deliverables:
1 x ~1:00 minute looping banner video for website use
24 x 0:30 second Google/YouTube ads
68 x 0:15 second Google/YouTube ads
