Charlestown Preservation Society | Video Production
Charlestown, MA
CHALLENGE:
Working with the Charlestown Preservation Society has been an absolute joy. From the start, the team, led by Amanda Zettle, came to us with a clear vision of what they wanted for the 2024 House Tour promotion. Along with Amanda, Molly Stern worked closely with our team to make sure that there was a clear path moving forward as we inched closer to our production date. Their strong sense of purpose and passion for preserving the historic architecture and character of Charlestown really drove our production process and the overall feel of the video. This collaboration has been filled with creative energy, making it easy to develop content that reflects both their goals and what we do here at Bunker Hill Media. The CPS holds a House Tour every two years that allows ticket holders to visit numerous historically acclaimed homes in the neighborhood. House Tour goers experience an incredible day filled with gorgeous architecture and a true sense of community. Amanda + team wanted to create a promo video to drive up ticket sales as well as capture some content on the day of the event. So along side of the promo video we produced earlier this summer, we’re thrilled to be capturing the House Tour on Saturday, September 21st.
PRODUCTION:
Pre-production began with detailed planning, including a creative guide, shot list, and scripting to align with the vision CPS had in mind. We worked closely with the team to coordinate the shoot logistics, ensuring that every detail was considered before filming began. For the first phase, we captured footage that highlights the unique architecture and history of Charlestown, while setting up the foundation for the 2024 House Tour content.
Our equipment setup, combined with the CPS team's input, allowed us to create impactful visuals that reflect the Society's commitment to preserving the town's rich architectural heritage.
For this shoot, we used sLog3 on our Sony FX3 to make sure that we were getting a beautiful image rich with deep colors. We were really excited with how this turned out!
DELIVERABLES:
The initial batch of deliverables included:
Raw footage: From the 2024 House Tour event
(1) Promo Video (~1 minute): A short promotional video aimed at increasing awareness and excitement for the 2024 House Tour, ideal for sharing on social media platforms.
This last deliverable video was provided in both horizontal and vertical formats to ensure maximum versatility across digital platforms. Post-production included a full edit and one round of revisions to fine-tune the final product.
