Video content has rapidly become the centerpiece of modern marketing strategies. In 2024, the importance of video has only intensified. With consumers increasingly seeking engaging, easily digestible content, video offers the perfect solution. It captures attention, conveys information succinctly, and connects with audiences on an emotional level.

According to recent video marketing report from Wyzowl, a staggering 85% of video marketers plan to maintain or increase their spending on video in 2024. This indicates a strong recognition of video’s power to drive results and an understanding that to remain competitive, businesses absolutely must allocate significant resources to video content.

We all know that part of being a videographer – especially one with run-and gun-style – is is wearing too many hats to count. Probably the last thing on your mind while on set is, “how can I leverage this awesome content, and maybe even capture more content, for use on social”?

But to be honest, this is an essential part of our creative process with every shoot we take on. People WANT to see the behind-the-scenes of what you do and we’ve realized that! While this leaves us in a cool position to be able to share more about what we do, it also requires us to put in a little more work. Behind-the-scenes (BTS) content offers a unique and engaging perspective on the video production process, providing your audience with a glimpse into the creative efforts that go into making a project.

One of the most powerful examples of the value of video content is the boost it can provide to a websites SEO ranking. This can be difficult to track, as SEO is affected by by a host of different factors. One thing that can generally be agreed upon though, is that video content has the power to drastically increase the SEO ranking of the page on which it is featured. But why, exactly? We'll break it down for you. Here are four ways that video content can help boost your site’s SEO ranking:

We've found ourselves deeply entrenched in the world of website development and SEO lately, and it's been an exhilarating journey. As a small business owner, wearing multiple hats is par for the course, but there are certain aspects that have felt daunting at times.

We’ve upped our game - read more here to see how.

Did you know that 79% of consumers have reported watching a testimonial video to help make a purchase decision? At Bunker Hill Media, we understand the power of testimonial videos in connecting businesses with their customers on a deeper level. In this comprehensive guide, we'll delve deep into the world of testimonial videos, exploring how they can be a game-changer in your marketing strategy, influencing purchase decisions, and ultimately driving substantial sales growth.

Elevate your Boston area business with professionally produced video content. We are Boston’s leading brand storytelling team. Let us bring your vision to life!

How can your business create more digital traction? High quality video production - and we’re right here in Boston.

Here’s How Your Non-Tech Business Can Use AI For Marketing Purposes.

In this brave new digital age, every business needs an online presence to stay competitive. With so many website building platforms available, it can be tough for small business owners to decide which platform to choose. In this post, we’ll compare six popular website building platforms: Squarespace, Wix, WordPress, Webflow, Shopify, and Weebly. We’ll analyze the features and pros and cons of each platform and make recommendations for which platform is best suited for small businesses.

Need help building your site or just not sure where to start? We can help with that! But more on that later – let’s dive in:

When you think of content creation, LinkedIn may not be the platform that jumps to the top of your mind. But, the platform has emerged as a powerful tool for businesses to connect with professionals, promote their brand, and generate leads. As per LinkedIn's statistics, video content on its platform is 5 times more likely to start a conversation among LinkedIn members than other types of content. It means that video has become a crucial component of any corporate's LinkedIn strategy. In this post, we’ll dive into some of the reasons why small businesses and corporations alike should be making videos for LinkedIn and the benefits they can reap from video production.

Before we start, let’s just acknowledge that creating videos can be daunting. That said, with the right team and resources, it can be a seamless process. At Bunker Hill Media, we specialize in helping your business tell its story and create genuine interest and engagement on platforms like LinkedIn. Okay! Now that we’ve gotten that out of the way, let’s jump right in. Here are some of the reasons your businesses should be creating video for LinkedIn…