So You’re a Business Looking to Create Marketing Videos—Here’s Where to Start
Marketing videos are one of the most powerful tools for growing your business, increasing engagement, and driving conversions. But if you’ve never created video content before, it can be overwhelming to know where to begin.
Whether you’re a small business in Boston or a large brand looking to expand your digital presence, having a strong video marketing strategy is key. Here’s a step-by-step guide to help you get started.
1. Define Your Goals
Before picking up a camera or hiring a Boston video production company, you need to know what you want to achieve. Are you looking to:
Increase brand awareness?
Generate leads?
Showcase a product or service?
Educate your audience?
Each goal will shape the type of video you create. For example, brand awareness videos should be engaging and shareable, while product videos should be highly informative and visually appealing.
2. Identify Your Target Audience
Your video needs to resonate with your ideal customer. Consider:
Who they are (age, interests, job role, location)
Where they spend time online (Instagram, LinkedIn, YouTube, etc.)
What problems they need solved
For businesses in Boston, localizing your video content can be a game-changer. Showcasing Boston landmarks, using familiar language, or even highlighting your connection to the community can make your content more relatable.
3. Choose the Right Type of Video
Not all marketing videos are created equal. Some of the most effective options include:
Brand Story Videos: Tell your company’s story and what sets you apart.
Product Demos: Show how your product works in real life.
Testimonial Videos: Let happy customers do the talking.
Social Media Reels: Short, engaging videos for Instagram, TikTok, and Facebook.
Website Banner Videos: High-quality, looping videos that enhance your homepage.
If you’re unsure what format works best, a Boston marketing video expert can help you develop a strategy.
4. Plan Your Video Content
Once you know your goal and video type, it’s time to outline your content. By the way, this is something that Bunker Hill Media can help you with! This includes:
Writing a script or key talking points
Planning shots (close-ups, product features, customer interactions)
Deciding on locations (your office, outdoors, a rented studio)
Gathering necessary props or branding elements
Pre-production planning ensures your shoot runs smoothly and that you capture the right footage for editing.
5. Work with a Professional Video Production Team
While DIY videos work for some brands, professional production elevates your content and ensures a polished, high-quality final product. A Boston video production company can handle:
High-resolution filming
Professional lighting and sound
Drone videography for dynamic shots
Smooth post-production editing
Brand-specific color grading and graphics
Investing in high-quality video ensures your brand looks professional and stands out in a crowded market.
6. Optimize for SEO and Social Media
Once your video is ready, don’t just post it and hope for the best. To maximize reach, optimize it for SEO and social media by:
Adding captions and subtitles
Writing a keyword-rich video title and description
Using Boston-related keywords if targeting a local audience
Embedding it on your website
Sharing across multiple platforms (Instagram, LinkedIn, YouTube, etc.)
7. Track Performance and Adjust
Your first video won’t be your last. Monitor engagement metrics like views, watch time, click-through rates, and conversions. Use these insights to refine future videos and improve results.
Ready to Create a Marketing Video for Your Business?
If you’re looking to create high-quality marketing videos in Boston, Bunker Hill Media is here to help. Whether you need a brand story, social media content, or a product demo, we’ll bring your vision to life.
Contact us today to start planning your video project!
