How Your Non-Tech Business Can Use AI For Marketing Purposes.
Are you a non -tech business wondering how you can leverage AI to help market your company? A lot of people have been talking about ChatGPT and if you’re not in the industry it can seem pretty overwhelming to dive into. I’m going to tell you right now that the first step is pretty easy and it really just involves making an account with OpenAI and giving ChatGPT a try. Here I’ll make it even easier, just click here. Once you’re in there just give it a prompt and you can watch it spit out an answer in seconds. Here at Bunker Hill Media we used ChatGPT to fill roles that we just didn’t have time to do. We were at this point where we felt like we needed a third person on our team but we used AI to fill in some of those gaps that were just being left open every day. We use it to write blogs, prospect, help write quotes, find competing pricing, to assist us with creative ideas when we’re feeling stuck - the list is endless and it’s been an asset to our business in so many ways. Below are some ways that you can leverage ChatGPT in your everyday, small business life. And if you’re wondering, yes ChatGPT wrote the rest of this blog!
Help with social media: Chat-GPT can help you come up with engaging social media content ideas. You can provide the model with information about your target audience, the social media platform you want to focus on, and the type of content you want to post. Based on that, Chat-GPT can generate several content ideas, including captions, hashtags, and images.
Creating logos and brand identification: Chat-GPT can be used to generate a prompt for DALl-E to create a logo for your company logo and brand identity. You can provide the model with a brief description of your company, your values, and your target audience. Based on that, Chat-GPT can generate a prompt that you can then put into DALL_E
Writing product descriptions: Chat-GPT can be used to write compelling product descriptions that resonate with your target audience. You can provide the model with information about your product, its features, benefits, and unique selling points. Based on that, Chat-GPT can generate several product description options that you can use on your website or e-commerce platform.
Generating blog post ideas: Chat-GPT can help you come up with relevant and engaging blog post ideas that your target audience will enjoy reading. You can provide the model with information about your industry, the topics you want to cover, and the type of content you want to publish. Based on that, Chat-GPT can generate several blog post ideas that you can use to create content for your blog.
Answering customer queries: Chat-GPT can be used to automate customer support and answer frequently asked questions. You can provide the model with a list of common customer queries and their corresponding answers. Based on that, Chat-GPT can generate responses to customer queries, which can be integrated into your website or chatbot.
Email marketing: Chat-GPT can help you come up with engaging email marketing content ideas. You can provide the model with information about your target audience, the type of email campaign you want to run, and the message you want to convey. Based on that, Chat-GPT can generate several email content ideas, including subject lines, body copy, and calls-to-action.
Generating ad copy: Chat-GPT can be used to generate ad copy for your digital advertising campaigns. You can provide the model with information about your target audience, the platform you want to advertise on, and the type of ad you want to run. Based on that, Chat-GPT can generate several ad copy options that you can use in your advertising campaigns.
Conducting market research: Chat-GPT can be used to conduct market research and gather insights about your target audience. You can provide the model with a set of questions you want to ask your target audience, and it can generate responses based on its training data. This can help you better understand your audience's needs, preferences, and pain points.
Creating video scripts: Chat-GPT can help you come up with video content ideas and scripts for your marketing videos. You can provide the model with information about your target audience, the type of video you want to create, and the message you want to convey. Based on that, Chat-GPT can generate several video script options that you can use in your video content.
Improving SEO: Chat-GPT can be used to optimize your website's content for search engines. You can provide the model with a set of target keywords, and it can generate content ideas that include those keywords in a natural and organic way. This can help improve your website's search engine rankings and drive more traffic to your site.
