How to Get Started with Your First Video Project: A Step-by-Step Guide for Small Business Owners
Let’s be honest—video production can feel a little intimidating for small businesses. When you think about creating video content, it might seem like your only options are hiring someone to crank out quick Instagram clips or investing in a big-budget, Super Bowl-level commercial. It’s no wonder so many businesses feel stuck, unsure of how to start or what’s even possible.
But the truth is, video production doesn’t have to be intimidating. There’s a middle ground that offers high-quality, engaging content tailored to your brand’s unique needs—without the pressure of creating viral moments or blockbuster ads. Whether you’re looking to build community trust, showcase your products, or tell your story, there’s a way to use video effectively that fits your resources and vision.
At Bunker Hill Media, we’re here to make the process as smooth, exciting, and rewarding as possible. Whether you’re dreaming of a product explainer video, a heartfelt customer testimonial, or something else entirely, we’re ready to help bring your vision to life.
A Step-by-Step Guide On Where to Start
Step 1: Start with Your Vision
Before you reach out, take some time to think about the story you want to tell. What’s the goal of your video? Are you showcasing a product, sharing your company’s journey, or giving potential customers a behind-the-scenes look at your business? Having a clear idea of the type of content you’re aiming for will help us hit the ground running.
If you’re on this blog you’re probably wondering where to even start. Ask yourself these questions:
What kind of video content am I looking for?
What do I want people to do once they’ve seen this new content?
What message am I trying to deliver to my audience?
If you’re not entirely sure what you need, don’t worry! We love brainstorming with our clients to refine ideas and discover creative ways to make your video stand out. But think about these questions and give us a ring - we’ll walk you through it!
Step 2: Reach Out and Start the Conversation
When you’re ready, contact us to schedule a discovery call. And honestly if you don’t think we’re the right fit - that’s okay contact the company you think is and let your ideas rip!
If you do work with us, this is where we’ll:
Learn more about your vision and goals.
Discuss timelines and budget.
Answer any questions you have about the process.
We want you to feel comfortable and confident moving forward, so no question is too small or detail too minor to bring up. We also will need to get to know you and your industry really well if we do end up working together so the more info you can give us, the better!
Step 3: Watch Your Vision Come to Life
Once we’ve ironed out the details, we’ll handle the heavy lifting. From planning and filming to editing and final delivery, our team works closely with you to ensure the finished product aligns with your goals and exceeds your expectations.
Whether it’s shooting with our Sony FX3 cameras for a cinematic feel or incorporating creative storytelling techniques, we’re passionate about crafting videos that truly reflect your brand.
To learn more about what to expect once we really get underway, learn more about out creative process here!
Talking Budget
We understand that cost is often a big consideration for small businesses. To give you a sense of what to expect:
Base Price: A professionally produced, 1-minute video typically starts at $3,000-$4000.
Additional Content: From there, you’re looking at an additional $1,000–$1,500 per minute of content.
Keep in mind, these numbers are a general starting point, and the final price depends on the specifics of your project. Factors like the complexity of the shoot, location, editing needs, and additional services (like animations or voiceovers) can all influence the cost.
Our goal is always to deliver high-quality, impactful videos while staying within your budget.
Why Video Marketing Works for Small Businesses
Video marketing offers unparalleled opportunities to engage with your audience in a dynamic and memorable way. According to recent statistics:
89% of marketers say video delivers excellent ROI.
Videos on social media generate 1200% more shares than text and images combined.
73% of customers are more likely to buy a product or service after watching a video.
For small businesses, these statistics reveal a major opportunity: video marketing can help you stand out, even in a crowded market.
Strategies for Small Businesses to Succeed with Video Marketing
Showcase Your Unique Story
Small businesses have the advantage of authenticity and a personal touch. Share your journey, mission, and values through storytelling. A behind-the-scenes look at your operations or a “meet the team” video can humanize your brand and build trust.Leverage Social Media
Platforms like Instagram, TikTok, and YouTube are ideal for reaching local audiences. Short, engaging videos like tutorials, product showcases, or customer testimonials can quickly gain traction.Emphasize Local Connection
For Boston-based businesses, emphasizing your local ties can resonate with your community. Create videos featuring iconic local landmarks or partner with other small businesses in the area to cross-promote each other.Optimize for Mobile
With over 75% of video views happening on mobile devices, ensure your videos are optimized for smaller screens. Use vertical or square formats and include captions for viewers watching without sound.Highlight Customer Success Stories
Nothing builds credibility like happy customers. Create testimonial videos or showcase how your product or service has positively impacted someone. These videos are relatable and persuasive.
Affordable Video Marketing Ideas for Small Businesses
Since I want this blog to be helpful, here are some ideas on how to create content ranging from creating on your own to hiring a company like us!
1. DIY Content Creation: Tools like Canva, CapCut, and iMovie make it easy to create professional-looking videos without breaking the bank.
2. Leverage User-Generated Content: Encourage your customers to share videos of them using your product or service. Share these on your social media to build trust and authenticity.
3. Tutorials and How-To Videos: These videos are highly shareable and can establish you as an expert in your field. For example, a Boston bakery could create a “How to Frost the Perfect Cupcake” tutorial.
4. Seasonal Campaigns: Tailor your content to holidays or local events. Highlight promotions, festive decorations, or special products.
5. Partner with a Local Video Production Team: Sometimes, you need the polished look of a professionally produced video. Partnering with experts ensures high-quality content tailored to your brand’s needs.
Why Small Businesses Can’t Afford to Skip Video Marketing
Small businesses thrive on community connection, trust, and word-of-mouth recommendations—exactly what video marketing can amplify. By showing your personality, values, and expertise through video, you can create an emotional connection that keeps your audience coming back.
Whether it’s an engaging Instagram Reel or a heartfelt testimonial, video marketing offers a cost-effective way to reach your audience, tell your story, and grow your business.
At Bunker Hill Media, we specialize in helping small businesses in Boston and beyond unlock the potential of video marketing. From brainstorming creative concepts to delivering polished video content, our team is here to elevate your brand.
Ready to take your small business to the next level with video marketing? Contact us today to get started.
Don’t forget to read our blog on mistakes to avoid on your first video project!
