Comprehensive Video Production and Marketing: Bear Mountain Inn + Barn Case Study

Working with Bear Mountain Inn + Barn was more than just a project for us—it was a deeply personal and fulfilling journey. Our relationship with the inn began in the most intimate way possible: through our wedding! From the historic charm of the inn to the lush Maine landscape, Bear Mountain Inn + Barn captivated us from the start. When new owners Nick and Jessica Orgo took over, we saw an incredible opportunity to help transform their vision into a reality. Here’s how we turned this dream into a comprehensive marketing strategy that elevated Bear Mountain Inn + Barn to new heights.

Challenge

When we first visited Bear Mountain Inn + Barn in December 2021, we were there as prospective wedding clients. Despite the less-than-ideal weather, we were enchanted by the historic inn and the stunning land it sits on.

Our wedding weekend was very special and deeply memorable for so many reasons, one being a close friendship that we developed with the owners, Nick and Jessica, two already successful business owners in the area. Before owning the inn, they ran Stella’s on the Square in Bridgton, ME and MANE Catering. When they acquired the inn, Nick and Jessica faced the daunting task of marketing for both inn guests and wedding clients. We were thrilled when they agreed to bring us on board to work alongside them on their marketing efforts.

The challenge was straightforward yet immense: to build a new marketing strategy and create the content necessary to support a robust digital communications plan while solidifying the Bear Mountain Inn + Barn brand.

Production

Creating a plan to elevate Bear Mountain Inn + Barn’s digital presence was a multifaceted process. We began by crafting a comprehensive strategy document that served as the blueprint for all marketing activities. This document included a thorough assessment of the inn’s existing assets, a competitive market analysis, goal setting, and video production assets that would be needed to bolster their efforts.

Content Creation

Creating a steady stream of captivating photo and video content was crucial to maintaining an engaging online presence. We worked with Nick and Jessica to capture footage of the inn and to tell their story as new owners. This content not only showcased the beauty of the inn but also highlighted the unique experiences it offers.

The Importance of Visual Storytelling

At Bunker Hill Media, we believe in the power of visual storytelling. The content we created for Bear Mountain Inn + Barn wasn't just about showcasing a beautiful location; it was about telling the story of a place where people could create unforgettable memories. From wedding videos to promotional content, each piece was crafted to evoke emotion and connect with the audience on a deeper level.

Website Overhaul

One of the first major projects after the videos we produced with Bear Mountain Inn + Barn was overhauling their website. The previous site, while functional, needed a modern update to enhance its visual appeal and usability. Our goal was to make it easier for prospective guests and wedding couples to find the information they needed. In late April 2024, we launched the new website, which immediately demonstrated improved SEO performance and an increase in lead generation. Achieving improved SEO right out of the gate is rare when transitioning to a new site, and this early success was a significant win for us.

SEO and Profile Optimizations

To further bolster SEO, we optimized Bear Mountain Inn + Barn’s Google Business profile and enhanced their presence on key platforms such as The Knot, Wedding Wire, Yelp, and Trip Advisor. This optimization ensured that the inn appeared more prominently in search results, increasing visibility to potential guests and wedding clients.

Social Media Management

Recognizing the need for a consistent and engaging social media presence, Bunker Hill Media took over the management of Bear Mountain Inn + Barn’s Facebook and Instagram profiles, as well as the Bear Mountain Inn + Barn Weddings Instagram profile. Consistent, high-quality posts help keep the audience engaged and informed about the inn’s offerings and updates.

Deliverables

Throughout our intensive collaboration, we have delivered a comprehensive suite of services and products that have transformed Bear Mountain Inn + Barn’s digital marketing landscape:

1. Comprehensive Marketing Strategy: A detailed plan outlining all marketing activities and goals.

2. New Website: A modern, user-friendly website that improved SEO performance right from the start.

3. Local SEO Optimization and Management: Enhanced online visibility through optimized profiles and search engine performance.

4. Video and Photo Content: A collection of high-quality visual assets for use across digital channels.

5. Social Media and Email Management: Consistent and engaging management of social media profiles and email marketing campaigns.

Partnership and Collaboration

Our journey with Bear Mountain Inn + Barn highlights the importance of a close, collaborative partnership. From the initial site visit to the comprehensive marketing overhaul, every step was marked by open communication and shared goals. We worked closely with Nick and Jessica to understand their vision and bring it to life through strategic marketing and compelling content.

Leveraging Partnerships for Success

One of the key aspects of our strategy was leveraging partnerships to enhance the inn’s digital marketing efforts. Our collaboration with Sheila Grace Agency for SEO and digital advertising was particularly beneficial. Sheila Grace's expertise helped us ensure that Bear Mountain Inn + Barn's content is going to reach the right audience, maximizing engagement and conversions.

Results and Impact

We like to think that the impact of our work with Bear Mountain Inn + Barn has been substantial! The new website has seen increased traffic and engagement, and further SEO optimizations are underway as of June 2024. Social media engagement has also grown, with more consistent and high-quality posts driving interaction and interest.

Overall, our partnership with Bear Mountain Inn + Barn is a testament to the power of comprehensive, strategic marketing. By combining a clear vision with meticulous planning and execution, we were able to help Nick and Jessica really bring their marketing to the level at which the Bear Mountain Inn + Barn likes to operate - a very high one!

Working with Bear Mountain Inn + Barn has been a rewarding experience for Bunker Hill Media. We've had the opportunity to apply our expertise in digital marketing, content creation, and strategic planning to help a beloved property reach new heights. The success of this project is a reflection of the collaborative spirit and shared dedication to excellence that defines both Bear Mountain Inn + Barn and Bunker Hill Media. We look forward to continuing our partnership and exploring new ways to bring their story to life.

If you're looking to elevate your brand with a comprehensive marketing strategy and high-quality content, we invite you to reach out to us at Bunker Hill Media. Let's create something extraordinary together!