Allred Skis | Video Production + photography
Pleasant Grove, UT
CHALLENGE:
BHM was approached by Allred Skis to assist with creating a comprehensive digital presence. An emerging custom ski brand, Allred needed to build their visual identity from the ground up, and position themselves as a leading manufacturer of custom, hand-crafted skis. Allred needed content that could be used on multiple platforms, including their website, social media accounts, and as collateral for digital ad campaigns.
Allred also needed assistance managing social media accounts, creating digital advertising campaigns, and producing trade shows.
PRODUCTION:
We have worked closely with Allred Skis on a host of projects that involved traveling to the Salt Lake City, UT area and shooting on location with the founder, Chad. Content was produced both in Chad’s shop and on the mountain at Snowbird Resort. We have also produced content for Allred at numerous other ski resorts across the country.
We have also managed Allred’s Instagram account, and produced the Allred presence at several editions of the Outdoor Retailer show.
DELIVERABLES:
Numerous long-form video pieces
Numerous short-form Instagram reels
Numerous still images
Social media management services
Fully produced and constructed trade show booths
Videos + Photos
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Just what goes into every pair of Allred skis? A whole lot, as it turns out. We produced this video to show you exactly how each pair is constructed.
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We spent a day of skiing with Team Allred to see why they have such a passion for building skis. Turns out you can have friends on a pow day!
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Chad Allred was looking for a late season feature on his touring skis option - we delivered a piece we were really proud of and truly captured the nature of his small but mighty ski building company.
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Allred’s ski building process is a labor of love, and it all starts with the wood. We followed Chad up in the Wasatch backcountry to see exactly where Allred’s pine cores come from.
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We remotely directed and edited a series of videos detailing Allred’s ski building process, from cutting the trees to sharpening the edges. Plus – we highlight why Chad’s deep experience as a Physical Therapist allows him to fine tune skis to fit the needs of customers who have suffered injuries that might otherwise keep them off the slopes.
